The Problem – Non-deliverable Mail
Direct mail pieces that fail to reach the intended, interested direct marketing buyer can undermine not just the profitability of the campaign, but also the entire business.

The Solution - DirectMAX™
Direct Marketing Group’s DirectMAX™ address cleansing process applies the most recent address hygiene and consumer buying information when mailers need it most – just before their direct mail drops. This last chance campaign optimization helps direct mailers account for changes of address and buying trends that occurred during the production cycle. DirectMAX™ helps to ensure that every mailed piece reaches an interested buyer and leverages advanced modeling, robust address hygiene, and transaction-level databases of responsive consumers.

The Impact – Less Waste…More Profit!
DirectMAX™ provides direct marketers with the up-to-date information needed to drive response rates higher:

• Improve profitability by as much as 6% per mailing by replacing low performing and undeliverable names with names that perform.
• Improve deliverability by 5 to 10%, using advanced hygiene capabilities.
• More orders and reduced mailing costs through carrier route qualification discounts.