Data/List Services

Targeting Your Audience

Direct Marketing Group’s full scale list brokerage possesses significant experience in a wide array of industry sectors. Through exhaustive research we use our knowledge to effectively increase our clients’ response rates, build new databases, develop new products, and/or create partnership opportunities with uniquely aligned products or services.

See the following data/list services offered by DMG:

DirectSource™ – The largest consumer response database in North America with over 30 million names. DirectSource contains over 1500 variables that provide the data depth and breadth needed in order to identify and reach any target market.

List Acquisition – DMG purchases tens of millions of names per month for its aggregate client base. We offer data segmentation expertise which helps to deliver your offers to the right consumers – thereby reducing your cost per acquisition.

Alternative media – DMG provides its clients the opportunity to access multi-channel marketing through alternative medias, such as, email marketing & banner advertising.

Profiling/Modeling – DMG offers predictive intelligence, strategic & analytic services, and marketing automation to maximize productivity and returns for our clients.

DirectMAX™ - DMG’s proprietary change of address software catches the non-deliverable addresses that the NCOA process doesn’t (8-10% per campaign). With DirectMAX™, DMG can take a non-responding segment (non-deliverable mail) and turn it into your BEST responding segment (new mover files).

DMG’s facility is one of the most secure data environments in the industry. Because of its extensive experience in financial services, data security is an utmost priority at DMG. Our data protection measures include: sophisticated encryption, unique customer passwords, limited data access, disciplined data maintenance, physical and environmental security control, and comprehensive disaster recovery planning.

DirectMax

Direct Marketing Group

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