Production costs, package components, formats, copy, offers, lists, and/or creative execution are all key factors that can impact your Cost per Acquisition (CPA).
When it’s time to devise a new strategy and determine its potential effects on customer ROI, the DirecTest Matrix helps to show the impact of each creative addition or deletion on response rates, conversion rates, and CPA. This profit pro-forma auto calculates the projected response and conversion statistics…resulting in an informed decision on the best combination of packages and offers for roll-out.
DMG will show you everything you need to know to successfully launch and measure each of your campaigns. We work with our clients as their marketing partner with the single vision of improving campaign performance. When the analysis is complete, we can demonstrate the net effect on your ROI by package, by offer, for the campaign, for the month, or for the entire year. The result…informed decisions that make marketing directors look good!