Our seasoned direct marketing experts will guide you through your campaign, set quantifiable goals, develop a test matrix and establish a winning control package.
DMG goes through a thorough DISCOVERY PROCESS to determine what results you want from your campaign. This involves reviewing your existing campaigns to learn what has worked and what hasn’t. Then we help you set goals for the campaign that can be measured, i.e. CPA, ROI, etc.
Once a marketing strategy is defined, DMG begins generating multiple formats and creative concepts that effectively and efficiently present the offer and get RESULTS. Our creative team has over 30 years of experience writing exclusively for direct mail audiences and knows how to speak to the audience with the right tone and offer to get them to respond.
Direct Marketing Group’s proprietary methodology, DirecTest™, is a proven direct mail testing system that improves client ROI through effective testing strategies and detailed analysis.
Part of every solid campaign strategy is a healthy list – see how we create a killer list with our Data Services